Book Review: Crush It! Why NOW Is The Time To Cash In On Your Passion by Gary Vaynerchuk
Updated: Apr 23, 2019
Title: Crush It! Why Now Is The Time To Cash In On Your Passion
Author: Gary Vaynerchuk
Year Published: 2009
Rating: 4.5/5 Stars
Before I get into this review I just want to be clear that this review is about the book Crush It, not its sequel Crushing It. Crush It was published in 2009, Crushing It almost 10 years later in 2018. This may make you wonder - why am I not reviewing the more recent sequel? Well, as someone who read the sequel before reading the original, I can confidently say they deserve separate book reviews. And if you’re planning to read these books, it’s definitely better to read the original first. With that over, let’s get on with the review!
Can you make a living off of your dream job? According to Gary Vaynerchuk, yes you can.
Crush It sets out to convince its readers that you, like Vaynerchuk, can turn your passion into a cash cow and live off of the money you make doing something you love. All you need is time, patience, and a willingness to hustle.
It’s clear Vaynerchuk knows what he’s talking about. The first half of the book has Vaynerchuk giving his story, and explaining how he learned to create a personal brand that turned his day job at his family’s liquor store into a dream job at his own multi-million dollar business. He gives a step by step breakdown of what he did, why he did it, and how it laid the foundation for future actions.
The second half of his book focuses on giving you practical steps you can take to do the same. He explains which social media sites to use when creating a personal brand, how to use them, and why they work so effectively. At the end he even provides a cheat sheet that synthesizes all the information he provides into a step by step checklist.
This information alone makes the book a resource any entrepreneur, business owner, or social media user needs. The fact that he explains all of this information in an easy to understand way makes it invaluable. You don’t need a degree to be able to take his advice and run with it - just a willingness to learn and take action.
That said, there are some things that take away from the impact of this knowledge. For one, social media has changed in the last 10 years. Some of the sites he mentions aren’t as relevant now as they were back then, some well known ones today are barely mentioned (YouTube), or not mentioned at all (Instagram).
For another, he emphasizes the importance of hustling a lot. Some will argue his approach doesn’t set healthy business/personal life boundaries, others will agree with him that it isn’t work if you’re having fun and love what you do every day. If you agree with his stance you’ll be completely fine with how often he repeats it. If you disagree, you’ll have a harder time working through the book. Despite mentioning this lifestyle isn’t for everyone a few times, he emphasizes you should be willing to work this hard for the life you want much more frequently.
Overall, Crush It is a fantastic book that teaches the business of using social media to brand yourself and grow your business in a friendly, accessible manner. Whether you agree with all of his ideas or not, his step-by-step guidelines are invaluable and timeless. (Just swap the social media sites mentioned with more current ones . . . or not. You may want to use Facebook, Twitter, and Tumblr for your personal brand.)
Most importantly, his words are encouraging and inspiring - he clearly not only believes in what he is saying, but believes you can use this knowledge to live the life of your dreams too.